09 Jul

3 Digital Skills that Will Make You Employable

“Will my job be replaced by a computer?” is a legitimate concern in our increasingly digital world, and that’s why we need to constantly upgrade our skills. Right now, there is a demand for specific digital skills, and learning them will definitely make you more employable.

Cloud Computing

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Source: http://po.st/flk7Dn

As companies rush to transfer their computing and data storage to the cloud, there’s a desperate search for engineers, developers and other technical employees to help them with the process. Even if you’re a beginner, this is a great field to get into!

Cloud Computing starter pack:

  1. Architecting the Cloud: Design Decisions for Cloud Computing Service Models (SaaS, PaaS, and IaaS) by Michael J. Kavis

    A1

    Why we recommend this book:
    Not sure which cloud service model to choose for your company? This book teaches you what criteria—security, data privacy, logging, data storage and SLA monitoring—to look out for. Different models are all compared in one book, without you having to search them up separately.

  2. Cloud Computing: Concepts, Technology & Architecture by Thomas Erl

    A2

    Why we recommend this book:
    Still want an expert opinion? Thomas Erl worked with cloud computing experts to explain how the technologies are affected by business and economic factors and how they can be better applied in the real world. Also included are templates and formulas to help you calculate quality of service values. 

    In contrast to techno-centric books, this book focuses on the business side of things.

  3. Architecting Cloud Computing Solutions by Kevin L. Jackson and Scott Goessling

    A3

    Why we recommend this book:
    For a greater overview of cloud computing or for absolute beginners, this book will walk you through everything from the fundamentals to implementation and even the challenges organisations have faced. By the end, no matter which cloud service provider you choose, you will have mastered all the design considerations and operational trades needed to adopt cloud services.


Digital Marketing

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Source: http://po.st/hv5V2i

In a world where almost everyone has a virtual presence, a digital marketing strategy is essential for any business to succeed. Someone who can help with that will be highly sought after and these will definitely give you the low-down on what makes one a digital marketer.

Digital Marketing starter pack:

  1. How to Become a Digital Marketing Hero by Rufus Lidman

    digital-marketing

    Why we recommend this book:
    Do you have a clear business goal, but little resources? This book will help you achieve it in the most efficient way. By focusing on three main areas of digital marketing—tools, strategic processes and measurement—it teaches you how to optimise your digital strategy to reach consumers quickly and at the lowest cost.

  2. Digital Marketing All-In-One For Dummies by Stephanie Diamond

    D2

    Why we recommend this book:
    In the ultra-competitive and fast-paced digital world, this book is a welcome breath of fresh air. Catered to newcomers in the industry, it quickly brings you up to speed on proven marketing strategies and the latest techniques to effectively use technology to convert visitors into customers.

  3. Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen and Michelle Greenbaum

    D3

    Why we recommend this book:
    According to this book, the key to marketing success boils down to likeability—a friend’s recommendation is more powerful than traditional advertisements. Kerpen teaches you how to harness word-of-mouth marketing to transform your business. 


UX Design

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Source: http://po.st/Hru59C

The best websites, apps and products have one thing in common—they are easy to use and understand. So it’s no surprise that companies are on the lookout for people who can create digital experiences that are functional, useful and enjoyable.

UX Design starter pack:

  1. The Design of Everyday Things by Don Norman and Neil Hellegers

    UX1

    Why we recommend this book:
    Norman analyses the daily objects (doors, stoves, teapots) and breaks them down into their functions and features and uses this to point out good and bad design elements. Through these examples, he points out the time wasted with bad design and teaches the basics of good intuitive design that we take for granted.

  2. UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh

    UX2

    Why we recommend this book:
    New User Experience (UX) designers would find this book comes in handy when crafting a new product, app or website. It is also broken down into 100 short illustrated lessons, making the learning process fun.

  3. Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf and Josh Seiden

    UX3

    Why we recommend this book:
    For UX designers with some experience, this book places more emphasis on the actual design process instead of the final product. Gothelf reminds readers that UX is a feedback process where communicating with real users and continual adjustments are required for the best outcome. By using this book, you will learn how to design in short, iterative cycles that would benefit both your business and users.