The National Reading Movement, which was launched in 2016, is a 5-year campaign by the National Library Board (NLB) to encourage Singapore residents to Read More, Read Widely and Read Together. It aims to encourage people to Read More by getting them to set aside some time to read regularly, Read Widely by going beyond the usual genres and read in mother tongue languages, and to Read Together with family and friends. The Movement’s key priorities are to reach out to new audience segments such as adults and seniors, promote reading in mother tongue languages and galvanise the community via collaborations – all with the aim to build a vibrant reading culture in Singapore.